UWI Gone Global
Downloadable PDF of full magazine UWI Gone Global
I worked as main writer/re-writer and in some instances, researcher for the glossy April 2019 magazine “UWI Gone Global” promoting The University of the West Indies (The UWI) as a global institution of higher education. The magazine accompanied the Vice Chancellor’s Report to the University Council Meeting in Trinidad & Tobago on Friday, April 26, 2019. It was a publication of the Vice Chancellor’s Office.
The target audience was UWI University Council members including regional minsters of education and campus executives, in addition to other stakeholders including international partners and alumni. The challenge was to distil a great many press releases and do additional research as needed to produce fluent, crisp, promotional short stories on a wide range of specialist international initiatives being done by the university. The project was commissioned at short notice and I did intense reading, research, collating, writing, summarising and rewriting to deliver 30 concise, engaging higher education stories (most 400-700 words; a few 1000+ words) in less than two weeks, which was an extremely tight deadline. All stories were unified in conveying the message of the university as an activist, business-minded, global institution rooted in Caribbean excellence, and used accessible, easy-to-read language suitable for a general audience.
My supervisor was Mrs. Rhonda Jaipaul-O’Garro, the Manager of Marketing and Communications for The University Marketing & Communications Office at St Augustine Campus.